About Prime Roast Coffee Co.

 Why I Am A Coffee Roaster

I’m Judy, the roaster and owner of Prime Roast Coffee. My job is to take the cream of the world’s coffees and precisely roast them to reveal the personality of their origin. After fifteen years of coffee roasting I have developed roast profiles for each coffee, roasting to highlight each coffees’ merits, some light some dark.

Coffee has life, roasting brings the coffee to life, but it’s a short life as gases dissipate and oils dry up. Daily roasting in small batches means Prime Roast coffee is fresh and vibrant. Fifteen years ago the roaster I purchased roasted coffee from went from custom daily roasting to large scale roasting; bigger batches less often stored on shelves in valve packaging to “prolong” shelf life. Their coffee was still better than much of what was available but it wasn’t nearly as good as it had been and it certainly wasn’t good enough for my customers. So I bought a coffee roaster and started roasting my own coffee.

Prime Roast Coffee was chosen as one of Yankee Magazines favorite small coffee roasters. Mr. Coffees by Naomi R. Kooker January/February 2006

Why I Don’t Want To Take Over The World One Prime Roast At A Time

There is only one Prime Roast Coffee Co. I know my customers by name, I know their drinks, I know their coffee blends and I look forward to spending time with them when they visit my shop. I can maintain my high standards of quality because everything is done on a small personal scale. The roasting is done every morning in the shop as needed to fufill the days orders. I commissioned local artists with ties to Prime Roast to make tables with coffee themes. Each table is a unique piece, these form a permanent gallery of usable art. The art on the walls, done by local artists, changes monthly. If you are an interested artist contact me from mid Sept. to mid Oct. to make an appointment and show me your work.

Prime Roast is one of a kind. I have a fabulous staff that enjoys coming to work, the customers are close friends, I have time to enjoy my family and travel. Prime Roast is a comfortable place that serves a damn good cup of coffee. It would be hard to duplicate and retain it’s individual charm so I’m not going to try.

So You Want To Visit Here’s How

For the best experience come when we’re open.

Monday – Friday 7 am to 8pm

Saturday 8 am to 8pm

Sunday 9 am to 5pm

Don’t come on New Year’s Day, Easter Sunday, Memorial Day, July 4th, Labor Day, Thanksgiving, or Dec. 25th if you want coffee.

Why Keene, NH?

I love Keene. I was raised here and I’ve raised my kids here (no I don’t have goats although my youngest child is 6’4″ and he eats everything). Most people would rather wave to you than sneer at you, you have a good chance of crossing the street without being rundown, if fresh air and green space is your cup of tea Keene’s cool for that. Keene is full of people who care about their community in a big way and they take an active part in what goes on. Prime Roast is the stomping ground for these folks, come on in and meet us.

Prime Roast Gives Back
Prime Roast Coffee Co. is a certified fair trade coffee roaster. Fair Trade ensures that farmers are paid a fair price for their product, the fair trade organization also teaches farmers about sustainable farming practices. All the fair trade beans we buy are organically grown. We pay a higher price for fair trade coffee beans in addition to a per pound commission but it’s a small price to pay in relation to the rewards. Excellent coffee, better living conditions for farmers and their families and a building sustainablity in the specialty coffee industry.

These are my coffees and this is my contact info.